As a woman we are constantly getting the message that we are not valuable without beauty. We are sure that age, weight, moles, freckles, scars and wrinkles make us ugly. That who we are and what we do with out lives isn’t as important as how we look.
Dove has a Real Beauty campaign meant to show that we often see ourselves less positively then others view us but it created a backlash by those who say that is only if you happen to adhere to what society has always said is beautiful, because they basically chose young pretty thin woman to do the study with!
What do you think about the Dove Campaign? Do you think that the critics are right?
I would love to study this further. This is fascinating to me. I want to do a much larger study. Would the people describing the participants that were being drawn be just as positive and forgiving of flaws if the people being drawn didn’t fit that profile?
Do you think if the participants were all fat that the outcome would have been the same? Would it change if the participants that were drawn were all over 70? Or Men?
How would it change things if the people describing the person being drawn were from different cultures or economic backgrounds? Would we get a different outcome?
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I agree with the fact that Men would never be featured in this kind of commercial, because their self worth isn’t attached only to their looks. It is sad that for so many woman it is and true that this commercial doesn’t really address that issue.
I think that the Dove “Real Women” campaign and commercials would never be aired if they didn’t feature attractive women that didn’t physically deviate too far from what viewers are used to seeing on TV. Also, I don’t think that men would ever be featured in such a commercial. Men are not required to be attractive therefore there is no reason to attempt to bolster their self-esteem in an incredibly superficial way. Really, I have a problem with the entire campaign because it publically represents itself as a gift to women when it’s just an advertising tactic.